RD Insight: On the surface, Russian business partners may seem difficult to understand. But once trust has been established, it’s possible to develop a rewarding, long-term relationship.

Video by Ruslan Faizulin

Tatiana Indina, a fellow at Harvard’s Berkman Center in 2014-2015 and the author of “CEO 2.0 – Becoming the Leader of the Next Generation,” explains the differences between Russian and Western attitudes to business culture using the metaphor of a peach and nut.

Also read the full interview with Tatiana Indina: "Tips on dealing with Russians: Be real, honest and cool"